Posts by slingshot
Episode 02: Executive Engagement
In mid 2020 we sat down with a group of the countries most recognised and experienced corporate innovation leaders for their unfiltered and honest view of key industry issues. They represented both clients, customers and agencies servicing the industry. Get access to the complete 8-part series David Parfettex Qantas and Scentre group innovation Strategy and Venture leader…
Read MoreEpisode 01: Metrics that Matter
In mid 2020 we sat down with a group of the countries most recognised and experienced corporate innovation leaders for their unfiltered and honest view of key industry issues. They represented both clients, customers and agencies servicing the industry. Get access to the complete 8-part series David Parfettex Qantas and Scentre group innovation Strategy and Venture leader…
Read MoreStop Calling It “Innovation”
Original Article Let me start with the obvious: Innovation is the buzzword. In fact, it has been the buzzword for so long; you could say we’ve developed a cult around it. Board of Innovation, a global consulting firm, estimates that there are about 70,000 books on innovation available for purchase right now. If you read at a pace of…
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