Innovate with the help of Startups.

Companies must innovate to survive and grow. But corporate structures and culture doesn’t always make that easy.

 

Slingshot can help your company harness the Startup ecosystem so you can grow revenue and hedge against disruption.

Problem

 

    • Great innovation is difficult and comes from taking risks, thinking differently, self belief and breaking rules just like they do in Startups.

 

    • But the culture of Startups is unique and hard to replicate inside an existing corporate structure, simply put, the DNA is wrong.

 

    • Corporates constantly require new products and revenue to stay relevant and survive

Solution

 

    • Slingshot has a proven approach allowing nimble technology companies with great ideas to be paired with market leading corporates.

 

    • Slingshot is an independent Startup program run at arms length allowing entrepreneurialism to thrive, yet tailored to your corporate requirements so that relevant, viable businesses are created.

 

    • Slingshot provides a constant flow of Startup products and potential revenue that can be tested in a low-risk, controlled way with your customer base.

How it Works

 

A set of specific themes are developed in line with your corporate objectives and strategy.

 

Slingshot goes to market with these themes recruiting entrepreneurs to join the Program either as Startups that are pre-launch in beta testing phase, or Scaleups that have existing funding, revenue and customers.

 

A competitive application process is conducted and with your input, and up to ten top applicants are selected.

 

The twelve week accelerator course is conducted, allowing business ideas to be validated and proven.

 

Following the accelerator companies enter a three month incubation period where the corporate partner can choose to integrate the product or take an equity position in the venture at a discount in the first capital raise.

 

Post the accelerator the companies enter a three month incubation to secure their funding rounds and implement their business structures enabling them to grow.

Program Features

We work with Startups and Scaleups

 

A set of specific themes are developed in line with your corporate objectives and strategy.

 

To deliver the maximum number of innovative ventures to you, Slingshot invites established ventures to apply for the Scaleup program.

 

These Scaleup ventures will generally have customers, revenue and funding and will be at the stage where they need to attract customers in large numbers to scale.

 

Successful applicants for the Scaleup program must have proven technology and an alignment with your corporate themes and objectives.

 

To help the Scaleup and the corporate engage more effectively, the Slingshot team works one-on-one with the successful Scaleups to refine their approach and documentation.

 

A competitive application process is conducted and with your input, and up to ten top applicants are selected.

 

The twelve week accelerator course is conducted, allowing business ideas to be validated and proven.

 

Following the accelerator companies enter a three month incubation period where the corporate partner can choose to integrate the product or take an equity position in the venture at a discount in the first capital raise.

 

Post the accelerator the companies enter a three month incubation to secure their funding rounds and implement their business structures enabling them to grow.

Case Study

NRMA Jumpstart

 

In 2014, The National Roads and Motoring Association (NRMA) engaged Slingshot to implement Jumpstart, a three year accelerator program.

 

200 companies applied for the first intake and less than six months after the first cohort of companies completed the program, the NRMA had made investments in or formed commercial relationships with 5 Startup companies.

 

The new Startup ventures that were formed attracted over $1.5m of investment funding with combined valuations exceeding $8m.

 

In six months, the NRMA was able to create ten innovative products and companies that had genuine value for their members. Whilst the value of the media coverage that Jumpstart generated, exceeded the costs of the program.
“The need to innovate is a continuous process, one that is imperative to the growth and ultimately the sustainability of any organisation. The NRMA has undertaken to channel resources to our Jumpstart program which I’m confident will continue to identify new services and products suitable for our Members.”

NRMA Group CEO Tony Stuart