Masterclass in B2B sales
Startups need customers and corporates have them but how do you engage?

Program Snapshot
Being a Startup founder requires many skills, but one that’s often lacking in early stages is real experience and knowledge of mature B2B sales processes. This often means founders struggle to achieve early traction with corporate customers, and waste time with ineffective sales engagements. This two-day masterclass is designed to quickly and effectively educate Startup founders on processes, discipline, and techniques required to facilitate sales discussions with business customers and execute the sales.

"As Victoria’s leading Startup agency, LaunchVic is proud to support Slingshot in delivering a 2-day masterclass on engaging corporates. Slingshot has been selected to deliver services by LaunchVic based on their proven experience in supporting Startups to engage effectively with corporates."  Kate Cornick CEO, LaunchVic

Learning Outcomes

Market research

 Developing your value proposition

 Execution strategies

Lead generation

 High impact customer meetings



Account management


Who is this for?
Startup founders and their teams wishing to top-up their corporate engagement skills and business owners needing a fresh approach to B2B sales.


Event Details

Wed 13 - Thurs  14 June - FULL, refer to alternate date

8.30am - 5pm both days

Ground Floor, (Lecture Theatre 3) - Melbourne Business School 200 Leicester Street, Carlton VIC

There is an abundance of tram stops nearby or parking here 

Prior to this course please set up your FREE profile on coventured.com

Alternate dates
Tues 23 - Wed 24 Oct - FULL, refer to alternate date
Wed 20 - Thurs 21 Mar 2019 - FREE RSVP

Meet the facilitators

Ben Hutt 
Chief Program Director
Slingshot Accelerator


Peter Griffith 
Former Partner

This program is complimentary for Startups thanks to the support of LaunchVic who are leading the way in growing Victoria’s Startup ecosystem.


Interested in attending the Masterclass?